Betway, a global leader in online sports betting and gaming, has entered into a long-term partnership with Nottingham Forest FC, becoming the club’s official betting sponsor. This deal adds Nottingham Forest to Betway’s impressive lineup of football partnerships, which already includes several top-tier clubs from the Premier League and other major European leagues.
As part of this agreement, Betway’s branding will be prominently displayed on the LED advertising boards at City Ground during all Premier League, FA Cup, and Carabao Cup matches.
Betway will also collaborate with Forest to enhance fan engagement through various initiatives. These include offering tickets, merchandise, and unique ‘play on the pitch’ experiences to fans, thereby enriching their connection with the sport.
Neal Menashe, CEO of Super Group, the parent company of Betway, said, “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League and we leverage partnerships like this to reward them with exclusive opportunities and content.”
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Paul Bell, Chief Operating Officer at Nottingham Forest, said, “We are delighted to welcome Betway as our official betting partner. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest.
“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
Commitment to Safer Gambling and Broader Sponsorships
In addition to the branding and fan engagement aspects, Betway has pledged to collaborate with Nottingham Forest on delivering “best-in-class” training and initiatives focused on promoting safer gambling practices.
Beyond football, Betway has established a diverse sponsorship portfolio across various sports, including tennis, cricket, basketball, and ice hockey, showcasing its broad commitment to sports sponsorship.
Betway For YouFinancial Success and Future Plans of Super Group
Earlier this month, Super Group reported its financial results for the second quarter of 2024, marking it as the “strongest quarter ever” for the company.
The group achieved record revenue of €414.7 million ($452.4 million), reflecting a 9% increase compared to the same period in 2023, which recorded €380.8 million ($415.42 million).
Additionally, Super Group provided updates on its strategic plans, including its exit strategy for its US sportsbook product and its ongoing focus on maintaining iGaming operations in the North American market.