Betway, a leading gaming and sports betting company, has sealed a deal with Chelsea FC to become the club’s Official European Betting Partner.
Per the terms of the partnership, Betway will work with Chelsea to create engaging content and offer unique rewards to fans. This will include meet-and-greet opportunities with Chelsea players, pitch-side tours, and the chance to play on the Stamford Bridge pitch.
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The partnership will also see Betway’s branding prominently displayed on the LED advertising boards surrounding Stamford Bridge during domestic matches. This will provide Betway with a massive audience of Chelsea fans worldwide, giving them the opportunity to engage with new customers and offer exciting betting experiences, including a shot at winning Chelsea-themed prizes.
Chelsea’s parent company, Super Group, has a strong history of partnering with top European football clubs and leagues. This latest collaboration with Betway further solidifies Super Group’s commitment to the sport.
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Casper Stylsvig, Chelsea FC’s chief revenue officer, warmly welcomed Betway into the Chelsea family. He lauded Betway’s dedication to delivering excitement to fans, which aligns seamlessly with Chelsea’s ethos.
“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years,” Stylsvig stated.
Betway For YouNeal Menashe, CEO of Super Group, also expressed his enthusiasm for the deal, highlighting Chelsea’s impressive achievements, including two UEFA Champions League titles and five Premier League titles.
“Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand, and to reward our loyal customers, and engage with football fans in new and thrilling ways. We are super excited to work alongside this club,” Menashe remarked.
Betway and Chelsea will also work together to promote responsible gambling and provide resources to help fans bet safely.