Online sports betting and casino giants Betway has announced Ultimate Fighting Championship (UFC) Middleweight Champion Dricus du Plessis as its global brand ambassador.
The South African reigning Middleweight Champion joins the Betway family as he prepares to defend his title at UFC 312 in Sydney, Australia, on Saturday, February 8.
Du Plessis is unbeaten in the UFC with an impressive 10-fight winning streak and a professional 22-2-0 record.
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Mark Rowles, Head of Marketing for Betway Africa, highlighted the partnership as a demonstration of Betway’s commitment to collaborating with top-tier sporting personalities and events.
“At Betway, we pride ourselves on aligning our globally recognised brand with exceptional sporting properties such as the Betway SA20, Betway Premiership, and the Springboks, as well as working with inspirational sports stars, and we are immensely proud to have Dricus join us,” Rowles stated.
“He is a great ambassador for South Africa and African MMA; he has established himself as one of the top MMA athletes in the world, his International Fighter of the Year award is a testament to the incredible year he has had in the UFC, and we wish him well for his title defence at UFC 312. We are all behind the champ.”
Du Plessis entered the history books at UFC 297 in Toronto when he became South Africa’s first-ever UFC world champion by defeating American fighter Sean Strickland via split decision.
His dominance continued as he successfully defended his title against former two-time champion Israel Adesanya, securing victory by submission at UFC 305 in Perth last August.
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Du Plessis on the Betway Partnership
Expressing his gratitude for the collaboration, Du Plessis emphasised the impact of Betway’s investment in him and the sport of MMA.
“Betway having chosen to invest in me and my sport is a tremendous honour, by and in itself,” he said.
“Knowing that this collaboration creates opportunity for aspiring MMA-athletes and South African sports talents, provides me with a tremendous sense of pride and motivation to maintain our country’s championship status; you can bet on that!”
At 31, Du Plessis continues to inspire his home country and the African MMA community with his performances inside the octagon.
His success has placed African MMA firmly in the global spotlight in 2024, and he hopes his journey will encourage more athletes to take up the sport.