Manchester City Football Club has announced a new multi-year partnership with Betway, a leading global online sports betting operator. The agreement begins at the start of the 2024/25 season and designates Betway as the club’s Official Global Betting Partner.
To commemorate this significant partnership, key figures from both organisations will participate in the prestigious bell-ringing ceremony at the New York Stock Exchange. Ferran Soriano, the CEO of City Football Group, and Neal Menashe, the CEO of Super Group (Betway’s parent company), will ring The Opening Bell at 9:30 am EDT, adding a touch of City blue to the financial world during the club’s high-profile US pre-season tour.
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Manchester City Partnership Expands Betway’s Sports Sponsorship Portfolio
This strategic partnership seamlessly integrates Manchester City into Betway’s impressive portfolio of sports sponsorships. Betway already sponsors a formidable lineup of teams from the Premier League, La Liga, NBA, and other major leagues worldwide.
Moreover, the collaboration promises a myriad of exciting activations and exclusive content, ensuring fans worldwide are at the heart of the partnership. Betway’s brand will enjoy prominent visibility across Manchester City’s digital platforms and in-stadium assets.
In addition to marketing initiatives, both entities will collaborate to provide training on betting integrity and responsible gambling to all players, coaches, management, and staff at Manchester City. This commitment underscores both organisations’ commitment to promoting a safe and responsible betting environment.
Commenting on the collaboration with Betway, Manchester City CEO Ferran Soriano, stated: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space, and we’re excited to work together throughout the partnership.”
Betway CEO, Neal Menashe added, “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Give a boost to your next sports betBetway’s Growing Footprint
In other Betway news, the company has recently solidified its presence in Africa through a partnership with ESA Gaming. This partnership will introduce a diverse range of ESA Gaming’s content to key markets including, Tanzania, Nigeria, Mozambique, Zambia, and Malawi.
Furthermore, Betway has acquired the naming rights for the Premier Soccer League (PSL) in South Africa. The league will now carry the name Betway Premiership.