Nigerian sports betting enthusiasts are set for an even more exciting in-play betting experience thanks to a new partnership between BetKing, the country’s leading betting operator, and Genius Sports, a global leader in sports data and technology.
This agreement will see BetKing leverage Genius Sports’ advanced in-play trading services, including access to their highly-regarded modelled odds feed for major football competitions like the Premier League, Serie A, and all major European and South American football leagues. Additionally, the partnership will cover FIBA Basketball, ensuring a truly comprehensive in-play betting offering for BetKing customers.
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“With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria,” said Will Westcott, Head of Business Development at Genius Sports. “By providing BetKing with the fastest, most reliable live content on the market for major sports, we’re empowering them to deliver an unparalleled betting experience to their users.”
Tim Smeets, Trading Director at KingMakers, BetKing’s parent company, further added, “This partnership will enable us to offer market-leading betting experiences for BetKing users in Nigeria”.
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This collaboration between BetKing and Genius Sports signifies a significant step forward for the Nigerian sports betting landscape. With BetKing’s reputation as a trusted betting platform and Genius Sports’ expertise in delivering real-time sports data, Nigerian bettors can look forward to a heightened betting experience characterised by accuracy, speed, and an extensive array of betting options.
This move also underscores BetKing’s commitment to providing its users with the best possible services, further solidifying its position as a leading betting operator in the Nigerian market.
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As the popularity of in-play betting continues to soar in Nigeria, fueled by the nation’s fervent passion for sports, this partnership between BetKing and Genius Sports signifies a shared commitment to innovation, customer satisfaction, and the advancement of Nigeria’s sports betting landscape.