Betano Unveils 360° Campaigns for Euro 2024 and Copa America 2024
Global online sports betting brand Betano has rolled out extensive 360° marketing campaigns for both UEFA Euro 2024 and CONMEBOL Copa America 2024.
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Welcome Bonus Up to ₦200.000At the heart of Betano’s Euro 2024 campaign is a captivating new video advert. This humorous ad, broadcast in Portugal, Germany, Romania, Czechia, Bulgaria, and even Ontario (Canada), transports viewers to a fictional universe. In this universe, even mythical creatures like Big Foot and notorious supervillains set aside their pursuits to revel in the European Championship, highlighting the unifying power of the tournament.
Pablo Puertas, Marketing Director of Kaizen Gaming, Betano’s parent company, expressed the campaign’s core message: “The UEFA Euro 2024 is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection, and strong brand visual cues, our campaign brings the excitement of UEFA Euro 2024 to life across Europe.”
Copa America 2024 Campaign Tackles Myths
In parallel, Betano also launched a compelling campaign for Copa America 2024, tackling a different challenge: dispelling myths surrounding South American football. The campaign specifically targets the misconception that football in the Americas is less competitive than in Europe.
Puertas elaborated on this focus, stating, “The idea that football in the Americas is anything other than as advanced, exciting, and competitive as anywhere else in the world is absurd.
“When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level, and the football passion on the continent. As a company heavily invested in Latin America, we wanted to create a campaign that would speak to the hearts and minds of all the fans.”
Welcome Bonus Up to ₦200.000Welcome Bonus Up to ₦200.000Further enhancing the football experience, Betano has also established ‘Fan Zones’ in Germany, Bulgaria, Brazil, and Portugal.
These zones feature giant screens, live entertainment, and a festive atmosphere, allowing fans to immerse themselves in the action as the matches unfold.
Betano’s strategic 360° campaigns for UEFA Euro 2024 and Copa America 2024 not only aim to engage and unify fans but also strive to elevate the perception of football across different regions.
