Betano, a leading global online sports betting platform, has secured a three-year partnership as the official global sponsor of the UEFA Europa League and UEFA Conference League. The partnership, which will run from the 2024/25 season until the 2026/27 season, marks a major milestone for Betano and reinforces its position as a key player in the sports betting industry.
The partnership, which brings together the thrill of top-tier football with the excitement of online betting, will see Betano enjoy prominent branding visibility across the UEFA Europa League and UEFA Conference League, reaching millions of fans worldwide.
Meanwhile, Stoiximan, the brand operated by Betano’s parent company Kaizen Gaming in Greece and Cyprus, will sponsor the competition in those countries.
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A Landmark Agreement Signed in Monaco
The new agreement, announced ahead of the UEFA men’s club competition draws in Monaco, solidifies Betano’s position as a major player in the European sports betting landscape. This new deal builds upon a previously successful collaboration, which saw Betano become the first-ever betting partner for UEFA EURO 2024.
As part of that collaboration, the Kaizen Foundation and UEFA Foundation for Children launched the 10,000 Smiles project, enabling 10,000 children from disadvantaged backgrounds and with disabilities to attend 40 matches across ten stadiums during UEFA EURO 2024.
Guy-Laurent Epstein, UEFA’s Marketing Director, expressed excitement about the new partnership. He stated, “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”
Echoing this enthusiasm, Aris Dimarakis, Deputy CEO of Kaizen Gaming, remarked, “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events.
“Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”
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A New Era for European Football
With the new 36-team format for both the UEFA Europa League and UEFA Conference League, football fans can expect even more thrilling matches and betting opportunities this season.
The UEFA Europa League league phase will kick off on September 25, while the UEFA Conference League will commence on October 3.
For more details on the new UEFA men’s club competition formats, please read our comprehensive guides on the Champions League and Europa League.
Meanwhile, check out the latest betting offers from Nigeria’s best betting sites to use on your betting action this season.
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