Online sports betting platform Betano has secured a landmark two-year front-of-shirt sponsorship deal with Aston Villa. This deal, valued at £20 million ($25.24 million) per year, is the largest of its kind in the history of the club. The agreement will see Betano’s logo emblazoned on the Villans’ jerseys starting next season, aligning perfectly with the launch of the team’s new Adidas kit.
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The partnership with Betano, a foremost global sports betting entity with a significant presence in Nigeria, signifies Aston Villa’s determined efforts to enhance their commercial revenue as they aim for a Champions League place under manager Unai Emery. Notably, it’s been reported that this Betano deal more than doubles the value of Villa’s current sponsorship agreement with Chinese online betting firm BK8.
The Betano partnership follows Aston Villa’s announcement in January of a new kit deal with Adidas, a move not entirely surprising considering that Villa owner Nassef Sawiris holds a significant stake in the German sportswear giant. Sawiris and co-owner Wes Edens have implemented a proactive approach to enhance Aston Villa’s commercial power in support of their competitive aspirations.
Currently sitting fourth in the Premier League with a strong chance of securing a Champions League berth in the revamped 36-team format next season, Aston Villa provides Betano with a valuable platform for brand exposure to a global audience. Chris Heck, Villa’s new American president of business operations, spearheaded the Betano deal, building on his success in securing the Adidas partnership and facilitating the termination of the previous, widely criticized kit contract with Castore.
100% Welcome Bonus up to ₦200.000Villa’s On-Field Success Breeds Commercial Rewards
This partnership with Betano is a testament to Aston Villa’s recent success under Emery. Their impressive seventh-place finish last season and upcoming Europa Conference League quarter-final clash against Lille have undoubtedly opened doors for lucrative commercial opportunities such as the Betano deal.
The two-year Betano sponsorship will last until 2026, aligning perfectly with the forthcoming ban on gambling companies featuring on shirt fronts starting from the 2026-2027 season. This partnership further strengthens Betano’s position within the world of sports following their recent global sponsorship agreement with UEFA for Euro 2024. Betano operates under the Greek parent company Kaizen Gaming.
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For Nigerian sports fans looking for a trusted and exciting sports betting platform, Betano stands out as a leader. Beyond their commitment to sports sponsorships with UEFA and Aston Villa, Betano offers a diverse range of markets, competitive odds, and a user-friendly interface, accessible both on their website and mobile app. New customers can take advantage of their generous 100% welcome bonus of up to ₦200,000.
100% Welcome Bonus up to ₦200.000Furthermore, Betano goes the extra mile for its customers by offering early payouts on various sports, including on football match-winner markets, where you win your bet if your chosen team builds a 2-goal lead anytime during the match, regardless of the final score.
2 Goals Ahead? You've Already Won!They also offer similar early payouts in tennis, basketball, American football, and ice hockey. This focus on customer satisfaction and value makes Betano a top choice for Nigerian sports bettors.