1xBet Signs Three-Year Global Partnership Deal with FIBA
The International Basketball Federation (FIBA) has entered into a three-year partnership with 1xBet, making the global bookmaker the exclusive Global Betting Partner of FIBA through December 2027.
As part of this agreement, 1xBet will sponsor all FIBA National Team Competitions, including both traditional basketball and the rapidly growing 3×3 format.
“1xBet, a leading player in the betting industry and an established sponsor for elite sports organisations globally joins FIBA in a partnership that reflects both entities’ commitment to our sport,” FIBA stated in an official release.
The partnership grants 1xBet exclusivity in the sports betting and online betting categories at these events, ensuring unmatched exposure for the brand on a global scale.
The deal also includes a strong digital component, with 1xBet set to feature prominently on FIBA’s online platforms.
Additionally, the bookmaker will introduce a Game Predictor tool, aiming to enhance fan engagement worldwide. Digital advertising at key FIBA events is another focus area, enabling 1xBet to connect with audiences in diverse markets.
“FIBA is testing several innovative solutions that will support 1xBet’s strategic plans and offer additional opportunities to 1xBet and its global partners,” the parties said.
Integrity in Basketball
A cornerstone of this partnership is safeguarding the integrity of basketball. FIBA has long prioritised addressing issues such as match manipulation and illegal betting, and 1xBet will actively contribute to these efforts.
The bookmaker will provide financial support for integrity-focused initiatives and appoint a dedicated Single Point of Contact to work alongside FIBA on investigations and intelligence-sharing.
1xBet already sponsors renowned football clubs like FC Barcelona, Paris Saint-Germain, and LOSC Lille, as well as Italy’s Serie A. It also collaborates with the Confederation of African Football (CAF) and esports organisations, including ESL.
“We are on the threshold of a new stage in the history of 1xBet,” stated Valerii Kharitonov, 1xBet Chief Gaming Officer.
“Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”
FIBA’s Director General of Media and Marketing Services, Frank Leenders, added: “We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a partner supporting both basketball and 3×3.”
Leenders emphasised the mutual focus on innovation, technology, and global outreach, describing the partnership as “game-changing” for both organisations.
